Thursday, June 02, 2005

“Trust” Hormone’s Smell Helps Us Hand Over Cash

“Trust” Hormone’s Smell Helps Us Hand Over Cash, Study Says
(National Geographic News)
Investors who smelled a dose of oxytocin before playing the game were far more likely to hand over money than those in a control group who received a placebo.

Hormone spray—yet another valuable addition to the multilevel marketer’s formidable arsenal.

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