Friday, October 07, 2005

Duped and Clueless: How Easily We Fool Ourselves

Duped and Clueless: How Easily We Fool Ourselves
(LiveScience)
Surprisingly, not only were a large number of the volunteers oblivious to the switch when ultimately allowed to take a longer look at their choice, they were actually able to gave detailed explanations for why they preferred the face that, indeed, they had actually rejected.

The phenomenon that keeps marriage brokers in business.

1 comment:

Mujib said...

You have a point there, Paul. If the researchers set up the experiment so that volunteers had to sleep with their choices, we might see significantly lower "blindness." My heart goes out to the straight women volunteers in that test.