Now, however, maleness has hit back, she says. While metrosexuals were obsessed with self-image and lifestyle, the übersexual is politically aware and passionate about real world causes. The metrosexual has women who are his best friends, while the übersexual respects women but retains men as his closest confidants. The metrosexual grooms his hair: the übersexual grooms his mind. The metrosexual reads Vogue and Cosmo, the übersexual the Economist and the New Yorker.
Talk about bad folksonomy.