Human’s Rational and Irrational Buying Behavior Is Mirrored in Monkeys

Human’s Rational and Irrational Buying Behavior Is Mirrored in Monkeys
(Yale News Release)

“The economic view,” Chen added, “says people are aware, rational and in control of their major decisions. Social psychology cuts in the opposite direction, maintaining that people are often unaware of the forces that dictate their behavior. We wanted to understand the interactions of these two things. What we’ve shown is that capuchin monkeys look remarkably like us; making rational decisions in many of the same settings that humans get right, but also make many of the same mistakes we make.”