(New York Times)
What are people looking for? The most important variable, for both men and women, is looks. Furthermore, posting a photo is a big help: women who post photos receive about twice as many e-mail messages as those who do not, even when they report that they have “average looks.”
Having a lot of money is good for attracting e-mail messages, at least for men. Those men reporting incomes in excess of $250,000 received 156 percent more e-mail messages than those with incomes below $50,000. Women like men with a higher income than they have but men do not want to date women who earn more than they do.