Sunday, March 20, 2005

Search Rank Easy to Manipulate

Search Rank Easy to Manipulate
(Wired.com)
Although Google claims its “complex, automated methods make human tampering with (the) results extremely difficult,” that’s simply not true. Digital vote rigging is merely part of doing business, according to Boser. “I could create a blank page without a keyword anywhere present, or a 404 error message, and if I can get enough sites to link to it, I could get it to place first on Google,” Boser said.

As if we didn’t know this already. About time something better came up.

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